8ponto3 - O que é Marketing 4.0 e como usar nas suas estratégias?
O que é Marketing 4.0 e como usar nas suas estratégias?
Entenda como as empresas precisam se adaptar à revolução digital e às novas estratégias do marketing 4.0
Se você já se perguntou o que é marketing 4.0, seja bem-vindo(a), pois não está sozinho(a). O livro “Marketing 4.0: Do Tradicional ao Digital”, escrito pelo professor norte-americano Philip Kotler em parceria com Hermawan Kartajaya e Iwan Setiawan, conceitua uma nova era para a forma como as empresas se comunicam e se relacionam com os clientes.
De acordo com o autor – que também estabeleceu os padrões para o marketing 1.0, 2.0 e 3.0 –, agora vivemos em um ambiente onde o foco é totalmente voltado à experiência dos consumidores como seres humanos. Ou seja: é preciso estar onde estão, entender quem são, o que pensam, como se comportam e, principalmente, falar a mesma língua que eles.
Nesse artigo, vamos explicar desde as diferenças entre os conceitos até como utilizar essa estratégia para melhorar o posicionamento, visibilidade e vendas da sua empresa, além de exemplificar com dois cases interessantes.
As diferenças entre Marketing 1.0, 2.0 e 3.0
Quem já estudou administração ou comunicação, sabe que Kotler é considerado o papa do marketing. E não é para menos, já que seus livros são referências bibliográficas para estudantes, profissionais e pesquisadores do mundo todo.
Em algumas de suas obras, ele apresenta os seguintes conceitos:
– Marketing 1.0: quando o cliente é visto apenas como um comprador e todo o foco do marketing está no produto;
– Marketing 2.0: quando a atenção é voltada para o consumidor e na solução de seus problemas;
– Marketing 3.0: quando o consumidor passa a ser visto como um ser humano, com problemas a serem resolvidos, mas também com comportamentos sociais que precisam e devem ser analisados para definir como se comunicar com ele.
E o que é Marketing 4.0, afinal?
Finalmente, a evolução do Marketing 3.0 define o que é Marketing 4.0, onde o poder de uma marca está, definitivamente, nas mãos do ser humano. Ele, em toda a sua complexidade, precisa ser atraído de diversas formas, seja por um vídeo de entretenimento ou ao abordar assuntos mais aprofundados que o ajudem de algum jeito.
Em um mundo cada vez mais globalizado e dominado pela conectividade e acesso às redes sociais, os clientes assumem um papel fundamental no direcionamento do posicionamento das marcas. Logo, é necessário fazer parte da cultura deles para criar uma imagem bem-sucedida e evitar crises, pois opiniões, ideias e ações que antes eram limitadas a grupos físicos de amigos, hoje tomam proporções estrondosas em questão de segundos, sejam positivas ou negativas.
De acordo com esse conceito, o Marketing 4.0 é o reflexo da revolução digital. É a forma como as empresas devem se comunicar daqui para frente. É claro que o marketing tradicional, realizado em mídias como a televisão, revistas e jornais não vão e nem deve cessar. O importante é que as empresas entendam a relevância do digital e saibam transitar por ambos.
A importância do conteúdo
Dentro do marketing digital, que é o conjunto de estratégias voltadas ao ambiente virtual, o marketing 4.0 de Philip Kotler destaca: “conteúdo é o novo anúncio, #hashtag é o novo slogan”. Essa perspectiva mostra o marketing de conteúdo como uma das principais técnicas de divulgação e comunicação das empresas nos novos tempos.
Uma vez que é preciso estar onde os clientes estão – e eles estão na internet! – e impactá-los de várias formas para que sejam atraídos à marca, gerar informações relevantes voltadas a esse público enquanto se conta uma boa história sobre a empresa é a forma mais eficiente de divulgar produtos e serviços no mundo digital.
Pense em você mesmo por um momento: você é bombardeado por notícias, imagens, vídeos, músicas e textos o tempo todo, e não tem mais tempo e nem atração por um comercial que mostre as características de um produto ou explique o quanto um serviço é perfeito. Então, de qual forma seria aceitável consumir uma publicidade? A resposta à sua pergunta é, sem dúvidas, através do Marketing de Conteúdo.
Mas, como usar o Marketing de Conteúdo?
Como visto até agora, as empresas não retêm mais o poder sobre os consumidores, simplesmente porque a voz ativa da internet é da sociedade. Da mesma forma, não atraem mais com materiais tradicionais de divulgação e ainda precisam estar atentos às reações do público para manterem-se intactas.
Aí entra o desafio das companhias em se posicionarem como partes das comunidades que querem atingir e, adequadas dentro delas, serem atuantes. Por isso, a presença nas redes sociais é fundamental, mas deve ser planejada a partir desse posicionamento. Não adianta estar no Facebook ou Instagram simplesmente por estar e publicar imagens bonitas com bom dia ou bom fim de semana. É preciso que mesmo essas mensagens tenham um objetivo, estejam conectadas ao que a empresa representa e, principalmente, falem o que o cliente ideal precisa ouvir, ler ou assistir.
O mesmo vale para blogs e vídeos, que devem aliar conteúdo original e relevante a técnicas como otimização de textos e palavras-chaves para ranquear nos resultados das buscas do Google, entre outras. Mais para frente, nós vamos falar sobre algumas dessas táticas de SEO, mas sempre damos dicas úteis no nosso blog e redes sociais. É bom ficar atento!
Cases interessantes
Agora que você entendeu melhor todo o conceito do marketing 4.0, já deve se lembrar de alguns casos em que grandes empresas lidaram com crises ou renovações em suas imagens devido ao mundo virtual. Aqui, vamos citar rapidamente duas situações recentes:
#PreparaPraMim
Mesmo líder de mercado, a maionese Hellmann’s criou uma campanha nas redes sociais que não só aproveitou o momento gourmet do brasileiro, mas também reinventou a forma como o molho é visto e utilizado por aqui.
A ação, que também teve participação de celebridades e influencers digitais, foi sucesso entre os internautas ao indicar receitas com o alimento a todos que postaram um ingrediente com a hashtag #PreparaPraMim.
Assista o vídeo aqui: https://www.youtube.com/watch?v=6cq-IgvEyn8
Crise Selvagem
Em 2016, um youtuber postou um vídeo onde ele e sua turma mostravam supostas larvas dentro de garrafas de Catuaba Selvagem sabor Açaí, que foi replicado e viralizou rapidamente. A marca, então, repostou o material pedindo aos próprios seguidores para marcarem o autor, pedindo desculpas pelo susto, explicando o ocorrido e convidando o João a visitar a fábrica.
A resposta da Selvagem também viralizou e foi tão bem recebida pelo público que o adolescente se retratou com a empresa e transformou esse em um dos casos de gestão de crise e relacionamento mais icônicos do ano.
Em seguida, publicaram outro vídeo institucional que mostra o processo de controle de qualidade das bebidas.
Quer mais uma estratégia para o marketing digital? Então, leia o nosso artigo sobre a Jornada do Cliente!
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A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
A Cyberpunk Manifesto
By Christian As. Kirtchev
We are the ELECTRONIC MINDS, a group of free-minded rebels. Cyberpunks.
We live in Cyberspace, we are everywhere, we know no boundaries.
This is our manifest. The Cyberpunks' manifest.
I. Cyberpunk
1/ We are those, the Different. Technological rats, swimming in the ocean of information.
2/ We are the retiring, little kid at school, sitting at the last desk, in the corner of the class room.
3/ We are the teenager everybody considers strange
4/ We are the student hacking computer systems, exploring the depth of his reach.
5/ We are the grown-up in the park, sitting on a bench, laptop on his knees, programming the last virtual reality.
6/ Ours is the garage, stuffed with electronics. The soldering iron in the corner of the desk and the nearby disassembled radio- they are also ours. Ours is the cellar with computers, buzzing printers and beeping modems.
7/ We are those that see reality in a different way. Our point of view shows more than ordinary people can see. They see only what is outside, but we see what is inside. That's what we are - realists with the glasses of dreamers.
8/ We are those strange people, almost unknown to the neighborhood. People, indulged in their own thoughts, sitting day after day before the computer, ransacking the net for something. We are not often out of home, just from time to time, only to go to the nearby radio shack, or to the usual bar to meet some of the few friends we have, or to meet a client, or to the backstreet druggist... or just for a little walk.
9/ We do not have many friends, only a few with whom we go to parties. Everybody else we know we know on the net. Our real friends are there, on the other side of the line. We know them from our favorite IRC channel, from the News-Groups, from the systems we hang-around:
10/ We are those who don't give a shit about what people think about us, we don't care what we look like or what people talk about us in our absence.
11/ The majority of us likes to live in hiding, being unknown to everybody except those few we must inevitably contact with.
12/ Others love publicity, they love fame. They are all known in the underground world. Their names are often heard there.
But we are all united by one thing - we are Cyberpunks.
13/ Society does not understand us, we are "weird" and "crazy" people in the eyes of the ordinary people who live far from information and free ideas. Society denies our way of thinking - a society, living, thinking and breathing in one and only one way - a clichc.
14/ They deny us for we think like free people, and free thinking is forbidden.
15/ The Cyberpunk has outer appearance, he is no motion. Cyberpunks are people, starting from the ordinary and known to nobody person, to the artist-technomaniac, to the musician, playing electronic music, to the superficial scholar.
16/ The Cyberpunk is no literature genre anymore, not even an ordinary subculture. The Cyberpunk is a stand-alone new culture, offspring of the new age. A culture that unites our common interests and views. We are a unit. We are Cyberpunks.
II. Society
1/ The Society which surrounds us is clogged with concervacy pulling everything and everybody to itself, while it sinks slowly in the quicksands of time.
2/ However doggedly some refuse to believe it, it is obvious that we live in a sick society. The so called reforms which our governments so adeptly use to boast, are nothing else but a little step forward, when a whole jump can be done.
3/ People fear the new and unknown. They prefer the old, the known and checked truths. They are afraid of what the new can bring to them. They are afraid that they can lose what they have.
4/ Their fear is so strong that it has proclaimed the revolutional a foe and a the free idea - its weapon. That's their fault.
5/ People must leave this fear behind and go ahead. What's the sense to stick to the little you have now when you can have more tomorrow. Everything they must do is stretch their hands and feel for the new; give freedom to thoughts, ideas, to words:
6/ For centuries each generation has been brought up is a same pattern. Ideals is what everybody follows. Individuality is forgotten. People think in a same way, following the clichc drilled in them in childhood, the clichc-education for all children: And, when someone dares defy authority, he is punished and given as a bad example. "Here is what happens to you when you express your own opinion and deny your teacher's one".
7/ Our society is sick and need to be healed. The cure is a change in the system...
III. The System
1/ The System. Centuries-old, existing on principles that hang no more today. A System that has not changed much since the day of its birth.
2/ The System is wrong.
3/ The System must impose its truth upon us so that it can rule. The government needs us follow it blindly. For this reason we live in an informational eclipse. When people acquire information other that that from the government, they cannot distinguish the right from the wrong. So the lie becomes a truth - a truth, fundamental to everything else. Thus the leaders control with lies and the ordinary people have no notion of what is true and follow the government blindly, trusting it.
4/ We fight for freedom of information. We fight for freedom of speech and press. For the freedom to express our thoughts freely, without being persecuted by the system.
5/ Even in the most-developed and 'democratic' countries, the system imposes misinformation. Even in the countries that pretend to be the cradle of free speech. Misinformation is one of the system's main weapon. A weapon, they use very well.
6/ It is the Net that helps us spread the information freely. The Net, with no boundaries and information limit
7/ Ours is yours, yours is ours.
8/ Everyone can share information, no restrictions.
9/ Encrypting of informattion is our weapon. Thus the words of revolution can spread uninterrupted, and the government can only guess.
10/ The Net is our realm, in the Net we are Kings.
11/ Laws. The world is changing, but the laws remain the same. The System is not changing, only a few details get redressed for the new time, but everything in the concept remains the same.
12/ We need new laws. Laws, fitting the times we live in, with the world that surrounds us. Not laws build on the basis of the past. Laws, build for today, laws, that will fit tomorrow.
13/ The laws that only refrain us. Laws that badly need revision.
IV. The vision
1/ Some people do not care much about what happens globally. They care about what happens around them, in their micro-universe.
2/ These people can only see a dark future, for they can only see the life they live now.
3/ Others show some concern about the global affairs. They are interested in everything,in the future in perspective, in what is going to happen globally.
4/ They have a more optimistic view. To them the future is cleaner and more beautiful, for they can see into it and they see a more mature man, a wiser world.
5/ We are in the middle. We are interested in what happens now, but what in what's gonna happen tomorow as well. 6/ We look in the net, and the net is growing wide and wider.
7/ Soon everything in this world will be swallowed by the net: from the military systems to the PC at home.
8/ But the net is a house of anarchy.
9/ It cannot be controlled and in this is its power.
10/ Every man will be dependent on the net.
11/ The whole information will be there, locked in the abysses of zeros and ones.
12/ Who controls the net, controls the information.
13/ We will live in a mixture of past and present.
14/ The bad come from the man, and the good comes from technology.
15/ The net will control the little man, and we will control the net.
16/ For is you do not control, you will be controlled.
17/ The Information is POWER!
V. Where are we?
1/ Where are we?
2/ We all live in a sick world, where hatred is a weapon, and freedom - a dream.
3/ The world grows so slowly. It is hard for a Cyberpunk to live in an underdeveloped world, looking the people around him, seeing how wrongly they develop.
4/ We go ahead, they pull us back again. Society suppressses us. Yes, it suppresses the freedom of thought. With its cruel education programs in schools and universities. They drill in the children their view of things and every attempt to express a different opinion is denied and punished.
5/ Our kids grow educated in this old and still unchanged system. A system that tolerates no freedom of thought and demands a strict obeyance to the reules...
6/ In what a worlds, how different from this, could we live now, if people were making jumps and not creeps.
7/ It is so hard to live in this world, Cyberpunk.
8/ It is as if time has stopped.
9/ We live on the right spot, but not in the right time.
10/ Everything is so ordinary, people are all the same, their deeds toos. As if society feels an urgent need to live back in time.
11/ Some, trying to find their own world, the world of a Cyberpunk, and finding it, build their own world. Build in their thoughts, it changes reality, lays over it and thus they live in a virtual world. The thought-up, build upon reality:
12/ Others simply get accustomed to the world as it is. They continue to live in it, although they dislike it. They have no other choice but the bare hope that the world will go out of its hollow and will go ahead.
13/ What we are trying to do is change the situation. We are trying to adjust the present world to our needs and views. To use maximally what is fit and to ignore the trash. Where we can't, we just live in this world, like Cyberpunks, no matter how hard, when society fights us we fight back.
14/ We build our worlds in Cyberspace.
15/ Among the zeros and ones, among the bits of information.
16/ We build our community. The community of Cyberpunks.
Unite!
Fight for your rights!
